Business Process Automation · AI · Integrations

The work you do by hand
should be doing itself.

I automate business processes end to end. That can be one form filling your CRM — or a system that runs orders, invoices, supplier files, reports and AI agents across a dozen services, with error handling so it doesn’t quietly break at 2am.

If it’s repeatable, it can run itself — however complicated it looks right now.

Something happens Order, form, file, message
It gets understood Parsed, checked, classified
Rules decide Branches, conditions, priorities
Systems update CRM, stock, docs, dashboards
People are told Only when they’re needed

Built with tools you already use

MakeZapiern8nREST APIsWebhooks HubSpotPipedriveOpenAIClaude Google SheetsAirtableGoogle WorkspaceSlack TelegramShopifyStripeWordPress MakeZapiern8nREST APIsWebhooks HubSpotPipedriveOpenAIClaude Google SheetsAirtableGoogle WorkspaceSlack TelegramShopifyStripeWordPress

What I do

Organised by the job to be done — not by the tool

You don’t need to know what a “scenario in Make” is. You need to know which part of your week stops being manual.

Complex processes & custom integrations

The hard ones. Multi-step processes with branching logic, data that has to be parsed and matched, services with no ready-made connector, and error handling so a failure gets retried and reported instead of silently losing an order.

Custom API work · File & data parsing · Conditional logic · Retries & alerts

Lead capture & processing

Every enquiry from every channel lands in one place, classified and assigned — nothing left sitting in a DM.

Instagram, Telegram, WhatsApp
Website forms and ad leads
AI reads intent and priority
Instant alert to the right person

CRM & sales

Set up or cleaned up, with pipelines that match how you actually sell.

  • HubSpot
  • Pipedrive

E-commerce operations

Orders, stock, invoices, shipping and post-purchase — one trigger, everything follows.

  • Shopify
  • Stripe

Reports & dashboards

Numbers pulled from ad accounts, CRM and sheets, assembled and delivered on schedule.

  • Looker
  • Sheets

AI assistants & agents

Bots that answer clients, and agents that read, decide and act inside your process.

  • GPT
  • Claude

Business websites

Need the site too? Built fast and wired into your CRM from day one.

  • WordPress

The difference

Same business, two different weeks

Nothing here is exotic. It’s the ordinary work that quietly eats a small team’s time.

Right now

Everything waits for a person

  • Leads retyped from a form into a spreadsheet, then into the CRM
  • Supplier files opened one by one and copied across by hand
  • Follow-ups that happen only if someone remembers
  • Monday mornings spent rebuilding the same report
  • When something breaks, you find out from an angry client
After

Everything runs, you review

  • Every lead lands in the CRM the second it arrives, tagged and sourced
  • Files parsed and matched automatically, whatever format they come in
  • Follow-ups fire on schedule whether anyone remembers or not
  • Reports built and delivered before you sit down
  • When something breaks, it retries — and tells you exactly what failed

What’s possible

A few processes I’ve automated

Different industries, same principle: something happens, and the rest follows without a person in the middle.

E-commerce

Payment → invoice → stock

Payment receivedInvoice generatedStock updatedCustomer notified
Agencies

Ad accounts → one dashboard

End of dayPull Meta & Google metricsClient dashboard updated
Clinics & services

Booking → reminder → review

Client booksSMS a day beforeReview request after
Small business

DM or form → CRM, nothing lost

New messageAI reads the intentCRM card createdYou’re alerted
Recruiting & HR

Application → screening → interview

Application arrivesCV parsed & scoredCalendar slot offered
Courses & education

Course paid → access → welcome series

Course purchasedAccess granted5-day email series starts
Wholesale & distribution

Supplier files → catalogue & prices

Supplier file arrivesParsed (XLS / XML / CSV)Matched to your SKUsPrices and stock updated
Any process

When something fails, it recovers

Step failsAutomatic retryLogged with the reasonYou’re told what broke

How far it goes

From one small scenario to a system that runs the business

Most people start at level one. The value compounds as the levels connect to each other.

01

One scenario

A single trigger connecting two services. A form that fills your CRM, an order that creates an invoice. Usually live within days.

02

A connected process

Five to fifteen steps with conditions and branches — different paths for different customers, priorities, amounts or sources. One process, properly mapped.

03

A system you can rely on

Several processes sharing one source of truth, with data parsing, duplicate checks, retries, logging and alerts. Built so that when something fails, it recovers and tells you — instead of losing an order quietly.

04

Custom & AI-driven

The heavy end: services with no ready connector wired up through their API, AI agents that read documents and decide what happens next, high-volume data handling, and internal tools built around your specific process.

0+ hrs of manual work removed per week in a typical project
24/7 your processes keep running outside office hours
0 leads lost because somebody forgot to follow up
<24h response time from me while we work together

How we work

You see it working before you commit

Four steps, fixed scope, no open-ended hourly billing.

01

Free audit of your processes

We walk through how your business actually works day to day, and I map every repeated manual step. You get an honest read on what’s worth automating and what isn’t.

02

A plan, in order of payback

A short written plan: what gets built, in what order, what it costs and how long it takes. Biggest time saving first, so the project pays for itself early.

03

Prototype in days, not months

You see the first working version quickly, running on real data. We adjust it while it’s cheap to change, before anything touches your clients.

04

Launch, handover, support

A walkthrough in plain language plus documentation. Then monitoring and fixes — because tools change and systems need adjusting as the business grows.

How we can work together

Three ways in

Fixed scope rather than an hourly rate, so you know what you’re agreeing to before we start.

Start

One automation, one problem solved

  • A single scenario — e.g. enquiry → CRM → notification
  • Up to two services connected
  • Setup, testing and handover
  • 7 days of support after launch
Discuss this

Ecosystem

Ongoing, across the whole business

  • Full audit of every manual process you run
  • A quarterly automation roadmap
  • Priority support each month
  • AI agents and custom integrations as needed
Discuss this

Let’s find out what you can stop doing manually

Book a free call. I’ll go through how you work now and map what can be automated — including the processes you assume are too complicated to touch.