Work
The kind of systems I build
Four patterns I’ve built and run in production — from a straightforward lead pipeline to document processing at volume. Here’s what goes into each one, and what it replaces.
01 — Lead handling
From enquiry to first reply, with nobody touching it
Enquiries arrive from a website form, ads and DMs. Instead of landing in three different places and waiting for someone to notice, they get validated, logged and answered.
- Every source feeds one pipeline
- AI classifies the enquiry and drafts a first reply
- Deal created in the CRM with the right source attached
- Follow-up fires automatically if nobody responds
Replaces: manual inbox triage, spreadsheet lead lists, forgotten follow-ups.
02 — E-commerce operations
One order triggers everything that has to happen next
An order shouldn’t need a person to push it along. Stock, invoicing, notifications and post-purchase follow-up all run from the same trigger.
- Inventory updated the moment an order lands
- Invoices created and sent without anyone opening a template
- Customer and warehouse both notified automatically
- Review requests timed to actual delivery, not to a guess
03 — Agency operations
Client onboarding that doesn’t eat a day
A signed contract kicks off the whole setup — folders, tasks, accesses, kickoff email — instead of a checklist someone works through by hand.
Replaces: a 30-step onboarding checklist and Monday-morning report building.
04 — Document processing
The heavy end: hundreds of documents, no typing
Incoming invoices, contracts and supplier files in every format imaginable. AI reads them, the data gets validated against your records, and only the genuine exceptions reach a person.
Replaces: a person typing invoice data into a system for two days every month.
Under the hood
Built on tools you can hire for
No lock-in to anything exotic. If you ever want someone else to maintain this, they’ll recognise every piece of it.
Your process is probably close to one of these
Tell me how it works today and I’ll show you what the automated version looks like — before you commit to anything.