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Organised by the job to be done

Not “I do Make.com”. These are the parts of a business that stop being manual — from a single connection to a process nobody else wanted to touch.

01 — The hard ones

Complex processes & custom integrations

Most automation work stops where the ready-made connectors stop. This is the part after that: services that only expose a raw API, data that arrives in whatever format a supplier felt like, logic with a dozen branches, and processes that must not fail silently.

  • Custom API and webhook integrations where no connector exists
  • Parsing and matching messy data — XLS, XML, CSV, PDF, email bodies
  • Branching logic: different paths by client, amount, source or priority
  • Deduplication and validation so bad data doesn’t spread
  • Retries, logging and alerts — failures recover and get reported
  • High-volume runs that stay inside rate limits and don’t time out
Supplier import · 1,284 rows
File receivedsupplier_stock.xml · email attachment
IN
Parsed & normalised1,284 rows · 3 formats handled
AUTO
Matched to your SKUs1,251 matched · 33 flagged for review
AUTO
2 rows failed → retriedSucceeded on attempt 2, logged
RECOVERED
Catalogue updatedPrices and stock live
DONE
Every channel, one pipeline
Instagram directMessage received
IN
Website formSource: organic
IN
Meta ad leadCampaign attached
IN
AI reads intent & urgencyPriced enquiry vs. question
AUTO
Card in CRM + alertAssigned to the right person
DONE

02 — Getting the client in

Lead capture & processing

Enquiries arrive from everywhere and get lost in the gaps between apps. This puts every channel into one pipeline, sorted before a person even looks at it.

  • Instagram, Telegram, WhatsApp, forms, ads and email in one place
  • AI classifies intent, urgency and language
  • Duplicates merged instead of creating three cards
  • Assigned and alerted instantly, with the source attached
  • Automatic follow-up if nobody replies in time

Set up from scratch

Pipeline stages, fields, users and permissions built around how you actually sell.

Clean up what you have

Duplicates removed, dead fields deleted, data made trustworthy again.

Connect every source

Website, ads, inbox and phone — every lead lands automatically, tagged.

Keep it in sync

Two-way sync with your other systems, so nothing drifts out of date.

03 — The centre of the process

CRM & sales

A CRM only works if it matches how your business actually sells. I set up HubSpot or Pipedrive around your process — or repair the one you already stopped trusting.

  • HubSpot
  • Pipedrive
  • Airtable
  • Google Sheets

04 — Also part of the toolkit

Everything else that stops being manual

Each of these works on its own, and gets stronger connected to the ones above.

Ask about yours
A

E-commerce operations

One order triggers everything after it

Stock, invoices, shipping notifications, warehouse handoff and post-purchase follow-up, all from a single trigger.

B

Reports & dashboards

Built before you sit down on Monday

Numbers pulled from ad accounts, CRM, payments and sheets, combined into one view and delivered on schedule.

C

AI assistants & agents

Not a toy chatbot on your homepage

Bots that answer customers, inbox assistants that summarise and draft replies, and agents that read documents and decide the next step inside a process.

D

Internal tools

A simple interface over a messy process

A form, dashboard or approval screen for your team, sitting on top of the automation so people can act without touching the plumbing.

E

Business websites

Wired into your CRM from day one

Landing pages and business sites that load fast, read clearly on a phone, and send enquiries straight into your pipeline instead of a dead inbox.

After launch

I don’t build it and disappear

Automations break when the tools around them change. That’s normal — and it’s covered.

Monitoring

If a scenario fails, an alert fires and it gets logged — I usually know before you do.

Fixes & changes

Your business changes, so the systems change. Adjustments are part of the deal.

Documentation

A plain-language walkthrough, so you’re never locked in or left in the dark.

Not sure which of these you need?

That’s what the free audit is for. Describe how you work now, and I’ll tell you where the biggest win is — and whether it’s simple or genuinely hard.

Get a free audit See past work